I struggled for a while deciding whether this one belonged here or on Good Word Bad Word. Finally, I settled on this blog because it's rare to see such a clever corporate name. As fans of the Good/Bad franchise know, I'm quite the pundit. So when I see a company putting on a pretty play on words, I lose my proverbial shit. (Sorry, that analogy probably belonged in my last post). What I really like here though is that the brand name is not cute for cute's sake, it actually represents the product -- fashions made from breathable cotton. Bottom line, as far as people remembering this brand, methinks this name will stick.
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